I’m a Human Decoder. I investigate, untangle and make sense of behaviour, so people can make smarter choices and decisions.



My first job ever was at Disney World in Florida and my last was as a police officer in London. That sums me up really; Buzz Lightyear and Agent Prentice all rolled into one.

I’ve done lots and I mean lots; managed bars, hotels, restaurants, pounded the streets of London, arrested people and appeared in the Old Bailey. More recently I’ve written books, had TV series, spoken at a lot of corporate shindigs and a few conferences, consulted with some Fortune 500s,shared the stage with some big media types, written for most leading newspapers  and even had a stint on Loose Women, which I can testify is terrifying!

I was known as the UK’s leading teen coach, the youth expert and a Teenologist.

But that's the past and I don't want to talk about that here! 


I am now turning my talents and superpowers in a slightly different direction.  I’m using my investigative abilities and in-depth knowledge of young people to decode films, TV and stories so we can understand modern day culture and make more educated guesses about where it is going and what our young people are learning through it.

With a particular interest in:

  • Changing the cognitive bias we hold about ourselves and the world at large. I have developed a framework for this, based upon my 26 years experience.

  • How modern culture can help us engage and mobilize others, in particular young people. I am trained in Cinema Therapy and am passionate about the impact that story, books and films have on the collective psyche.

  • The changing landscape of creativity and how it empowers young people to forge dynamic futures for themselves. To this end I am supporting my 21-year-old daughter in building herself a business as the creative director of Bookish Photography and establish herself as a content creator.


I have big plans.

I want my framework to be the final deciding, decision-making process for all youth interventions.  Simple; it’s scope and potential for impact are exponential.

I also believe that as a society we should be using films and TV more  in our work and intend to work with large entertainment corporations to produce supporting material for all hard-hitting, relevant  and controversial programming.

I am passionate about young creators, know that we need to value our young content creators more and will work tirelessly to help creative young people reach their potential, as well as helping change the way we view creative pursuits.