in a sea of BEIGE

Be Purple!

(Or red, yellow or bright blue; just don’t be beige).

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Human De-Coder, Social Commentator and Catalyst for Change.

Hi, I’m Sarah and I like to think of myself as a Human De-Coder.

(or purple caped crusader on my good days).

I investigate, de-tangle and make sense of behaviour, identity, culture and society so people,companies and organisations can make smarter and wiser choices and decisions.

IN SHORT I CUT THROUGH ALL THE CRAP (BEIGE) SO YOU CAN SEE NEW IDEAS, POSSIBILITIES AND INNOVATIVE SOLUTIONS (PURPLE) .

I’m also a book lover, a TV/Film addict and an Instagram mother, but enough about me; let’s chat.

My Experience so far

10+

I’m an experienced truth-seeker

I spent 10 years in the police and have a thirst for facts, evidence and the real truth.

28+

I’m a knowledgeable youth expert

I spent 28 years in youth participation.

10+

I’m an ardent creative

I have spent 10 years finding creative solutions and 5 years creative visual storytelling.

15+

I’m an accidental Futurist

I have spent over 15 years consulting with companies on future trends.

 

...and a lifetime of standing out, doing things differently, ignoring societal norms, busting bias and breaking all the rules.

Dive In

Dig Deeper, Ask Smarter Questions and Don’t Follow The Crowd. Think Purple!

 
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Are we stigmatising ordinary human emotions?

Through the years I saw more and more children get miserable and more and more children identify as having a mental health issue.

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Books that changed my life

I can count on my hand the number of books that made an impression on me, the ones that really made me think differently or changed my perspective on life.

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Litter and It’s Link to Behaviour- Social Signalling

When I was a police officer I spent many hours in the homes of young offenders most lived in cluttered, chaotic, uninspiring situations.